CEOs do care, Palm’s Jon Rubinstein responds

Friday morning, (3/26/10) while driving to work I read an engadget story about a really good Palm fan commercial. I watched it and agreed it was very well done. Heiko Thies did it better then some high priced marketing firm, IMO. On a whim I decided to e-mail the Palm CEO and see if you respond. After all even Steve Jobs, Apple’s CEO has been responding lately to emails sent directly to him by customers. To my surprise, Jon Rubinstein responded back.

The reason I’m posting thus online is to point out that it’s really good to see some CEOs still care and take the time to talk to customers. I currently have an iPhone but I’ve been a happy Palm customer before and I hope to be again when a Palm device hits AT&T.

One last note, I don’t think we should all start emailing CEOs without a little due diligence, less the onslaught become quickly overwhelming. I’m sure a flaming email would have been trashed. I know at my last job with a major Financial Services company, the CEO never responded to the general public. His emails were screened by the PR team and stopped there.

Update: 3/27/2010 Gizmodo picked up this story and really trashed Jon and Palm. I think they are WAY off base with their position missing my point.

Palm might be down, but they aren’t out.

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Subject: Re: Fan-made Pre ad gets the point, why can’t Palm? (video) – Engadget
From: Jon Rubinstein
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Date: Fri, 26 Mar 2010 12:01:01 -0700
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References: <8FF2CA6F-A504-478B-B976-BE24ED9EAA8D@methodicjon.com> <70E19236-5778-434E-A7CF-FFBC1F74A4DD@methodicjon.com>
To: Jon
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I sometime respond too :-)

You should buy a Pre plus because it is the best smartphone on the =
market. Try it, you’ll like it!!!!

thanks for forwarding,

jon

On Mar 26, 2010, at 4:20 AM, Jon wrote:

> If Steve Jobs responds to people, I figured I’d try this.
>=20
> Wanted you to see this. I might have bought a Pre had your commercials =
=20
> looked like this.
>=20
> Suggest you chat your Marketing / PR team.
>=20
>=20
> Cheers,
>=20
> -Jon
>=20
>=20
>> =

http://www.engadget.com/2010/03/26/fan-made-pre-ad-gets-the-point-why-cant-palm-video/